“celebrating authenticity and confidence through a strong sense of style, ensuring everyone looks and feels their best WHEN IT’S THEIR MOMENT TO SHINE.”

STUDIO GROO INC is led by Sonny Groo, who brings over 15 years of experience navigating the worlds of fashion, luxury, and style. Known for his keen editorial eye and storytelling, Groo has built a distinguished career collaborating with top talent, creative teams, and global brands to create compelling visual narratives across editorial, red carpet, and brand projects.

Styled Duncan Laurence for Eurovision 2023, including press appearances leading up to the event and his grand performance of “You’ll Never Walk Alone” as part of The Liverpool Songbook interval act. The performance was broadcast to a global audience of approximately 162 million viewers worldwide, across television and online platforms.

Projects

From concept to casting, creative direction, and styling, this image is an example of a series focused on handbags and high boots, highlighting prints, a mix of materials, and textures. There is always a focus on creating work that feels effortless and timeless, capable of living across multiple media and platforms, and circulating in markets worldwide.

Worked with Michaela DePrince for almost ten years, first as a fashion stylist before taking on the role of creative director for most of her art, design, and fashion collaborations — including her foundation, events, red carpet appearances, and social media campaigns and content.

A series of black and white imagery on the streets of New York, often created in collaboration with brands, model and talent agencies, as well publications — offering fresh perspectives for brand collaborations, editorial features, portfolios, and social media usage.

ONE

A curated selection of cover stories, editorials, portraits, and collaborations with established and emerging creatives, models, and talent.

Click on the portrait to view selected works.

Nicholas Galitzine — New York, 2019

TWO

A continued selection of cover stories, editorials, portraits, and collaborations with models, creatives, and cultural figures.

Click on the portrait to view selected works.

Mame Camara — Amsterdam, 2017

About

Services

Creative and Brand Direction
Art Direction
Brand Identity
Campaign Development
Creative Direction
Social Media Strategy
Trend Forecasting
Visual Identity
Visual Storytelling

Styling and Wardrobe
Celebrity Styling
Fashion Styling
Personal Shopping
Runway Show Styling
Wardrobe Editing & Styling

Editorial and Production
Casting Direction
Consulting
Creative Team Assembly
Editing
Editorial Production
Location Scouting
Post-Production Supervision
Video Direction

Locations

Based in New York, with established creative networks in Los Angeles, Amsterdam, London, and Paris. Experienced in assembling local teams and producing projects seamlessly across these cities.

Clients

Calvin Klein
Cartier
Harper’s Bazaar
Holland Herald
Louis Vuitton
MAC Cosmetics
Nike
The Last Magazine
Tiffany & Co.
Universal Music
V Magazine
Vogue

Also experienced in collaborating directly with artists, creatives, and talent, including private and one-time projects.

LET’S CONNECT

If you’re interested in starting a conversation, or exploring ideas for a client or project in progress, please fill out the form below. Someone from our team will get back to you as soon as possible.